Rushmore.fm Wants To Fix The Music Industry, Ex-Virgin Group Online Boss Named As CEO

Rushmore.fm, a new London-based startup founded by Fictive Kin and Betaworks, is de-cloaking somewhat today with what sounds like the rather lofty but noble mission to fix the music industry. Described as a "music ecosystem", the (currently) invite-only site initially consists of a Wikipedia-like music resource where you're encouraged to contribute and follow content, although the site's broader aim is to connect music fans "directly and effortlessly with the artists and labels they love", and in doing so make it easier to make a living from music.